Banner Stands

In the marketing sector, banners still hold top priority as an effective advertising medium. Therefore companies and marketing analysts continue to focus on promoting their client’s products and services through various banner displays.

Before you make a decision regarding your banner stand, we offer a comprehensive guide that highlights the determining factors, types of stands, and their areas of use.

Buying Considerations

If you’re wondering what factors to consider before buying a stand, take a look at the following factors:

1. Purpose: Identifying the purpose of your banner is the first step to choosing an appropriate outdoor display stand. Whether you need custom-printed displays for a school marching band, product launch, the grand opening of a designer label, or to deliver a marketing message on a storefront, each stand carries a different type of graphical display.
2. Size: Size is an essential determining factor because you require small-size banners for indoor events, while a large banner display frame might be more appropriate for an open-air occasion. Understand if your event capacity is big or small and where you want to host it.
3. Material and Print Quality: This factor heavily depends upon your budget. Most stands offer two options: carbon fiber rods or aluminum poles. Based on your budget, you can choose a suitable banner frame material.
4. Portability and Set-up: For mobile portability and quick assembling arrangement, we offer multiple options. You can get either retractable or feather stands. Both of them are easy to carry and install at any place.
5. Stability: While buying stands, ensure you’re choosing durable frames that can hold your banner regardless of the external conditions. Often, light frame materials are more durable than bulkier banner poles but are more prone to being affected by strong winds.
6. Weather Resistance: Unlike stands for indoor use, outdoor stands have a weighted base that allows them to resist inclement weather and tolerate heavy gushes of wind. In comparison, indoor marketing displays are sturdy enough to remain stable.

Uses of Signage Stands

Trade Shows

Business professionals use stands to showcase their message and create brand awareness at a trade show.

The display banners contain custom graphics and artwork on quality banner materials like vinyl and polyester. Such banners have large spaces for better exposure to graphics, logos, brand names, and other explanatory images.

Use stands that are lightweight and thus convenient for transportation. These types of banner stands require very little floor space, and you can plant them anywhere. Participants at trade conventions use trade show stands to capture the audience’s attention as well as explain who they are and what their purpose is.

One of the most popular trade show stand is the retractable banner. The upper profile stores the vinyl banner, which you can pull and attach to the base hook for display. When it’s time for wrapping up, simply detach the banner, and it rolls up to the aluminum case for storage.

On the other hand, non-retractable stands have simple designs and you can assemble or take them down without much difficulty. If you’re looking for a background banner for trade exhibitions, choose the step and repeat banner frames. These frames are light in weight but are capable of holding big backdrops or stretch fabrics.

Retail Stores

Stands can improve your revenue and customer engagement and boost purchase intent in customers. Quality printed outdoor banners and their frames are at the core of a full-proof marketing strategy for retail businesses.

They are usually designed with vibrant colors, eye-catching text and quality printed custom graphics. Psychologists have concluded that the way you include color shades or use banner print material in various displays can either attract or repel customers from your brand. Focus on the right color combination and engaging captions for offering valuable information on the outdoor banner displays.

Experts believe when you add words like ‘special offers’ or ‘discount’ on the banner, your offer attractive pricing information about the products. This makes it easier for customers to navigate their desired sections without depending on sales associates.

Unlike stands for indoor use, outdoor banner displays placed in front of your store typically have a weighted base. You cannot easily carry or shift them from one place to another. Since they are less mobile, you can’t pack them in a travel case as easily as is the case with retractable banners.

That doesn’t mean you cannot use lightweight stands. For more convenience, choose X banner frames or pull-up stands.

Outdoor Events

Organizing large-scale advertising events such as concerts and festivals, where a huge crowd of people will gather, requires proper banner arrangement and strategy. To avoid unnecessary collision and commotion, event managers use signage and a wide selection of indoor and outdoor banners to guide the audience to specific destinations.

These outdoor banner materials are usually vinyl, and organizers use varied types of frames to hold them such as pop-up stands, pole stands for outdoor banners, banner stand walls and feather banners.

For example, at a concert hall entrance, you might change the entry signage and place hanging wayfinding banners. These will guide prospective visitors to their right destination. For directional signage, you can either tie them on the wall or use pillowcase-style banner displays for better visibility and comprehension.

In some cases, organizers use LED sign boards to capture the audience’s attention in the dark and can guide them to safety. Besides these safety and directional displays, you certainly need banners to promote the guest of honor or the company sponsoring the event.

If you’re organizing the event indoors, use step and repeat or background stands. Besides creating brand awareness, it’s a great way to capture photographs, provided the background material is seamless and has a matte finish. Also, you can use X stands for indoor events since they’re easy to carry and set up.

Outdoor Advertising

The objective of outdoor advertising is to spread the word about your brand to as many people as possible. They are generally eye-catching displays either mounted on high buildings, hanging from poles or permanently installed on the ground. That way, pedestrians or customers driving by cannot miss them.

Most importantly, these ad mediums carry out various roles. From spreading awareness about a national cause to announcing the launch of your latest brand outlet, this cheap and effective marketing solution can do it all.

Various types of outdoor banners come with respective frames, like outdoor PVC banners. Use outdoor panorama banners, which you can set on an A-frame display stand and later pack in a sturdy bag without much hassle. What’s best, you don’t need any tools to assemble them and can peg them on the ground to remain stable.

Another option can be a lightning roller outdoor banner display which is a sturdy frame. They can hold single and double-sided print displays, don’t weigh more than 20 lb and thus are easier to move or assemble them. Though they are the best fit for outdoor events, businesses use them for indoor events as well.

If you’re looking for telescopic banner adjustments, choose the outdoor retractable stands. They are weather resistant and have eyelets on them. In case you want to add extra stability, fill the base with sand.

Point of Sale

In the point-of-purchase environment, you need stands that are cost-effective, catchy for upselling and easier to handle and assemble. They function differently from various types of exhibition banner frames or outdoor stands. Professionals use point-of-sale stands to exhibit their brand image for greater recall and convert one-time visitors into long-term customers.

There are several types of stands that you can use to captivate potential clients. These frame types include poster frames which are a perfect example of display in your retail shop or restaurant. They not only reflect your professional image but highlight important information about your business.

Most real estate agents use cable display systems which is an excellent way of window display. This helps showcase multiple posters or banners at the same time.

You may choose the retractable barrier system that allows organizers to manage queues. The need arises because of immeasurable post configurations and relatively low wall-mounted banner stands or brackets.

Opt for promotional counters and displays for better display and effective impact on customers. They are of decent height and exhibit your graphic banner. Such banners come with unique designs and eye-grabbing text so customers can read them from a distance.

Receptions

At office receptions, place unique banners to educate their customers about the company, its motto, and the latest or upcoming products. However, it’s also crucial to note that the stands shouldn’t crowd the reception area.

In such cases, you may go for tabletop display stands. They’re smart renditions of large-scale banners and can subtly deliver the message while the customer interacts with the staff members. Also, they’re cost-effective and effortless to handle.

Besides, you can put roller stands at one corner of the reception table. They’re generally vertical banners and retractable. You can use replacement banners with custom graphics once you want to change the message. Their mobility and slight frame make it easy for organizers to assemble and relocate whenever necessary.

Office and Workspaces

At offices, people generally use banners to display their professional ethics and information about brand-new products and services, and some of them even announce the company’s latest achievements. Some commercial organizations congratulate their employees using banners. Such initiatives use visual cues to encourage employees to work harder.

For indoor purposes, X and L outdoor stands are appropriate. They’re sturdy yet lightweight and don’t require much space or effort to assemble and relocate.

Apart from these, you can use tabletop display banners at banks, or outdoor retractable stands to educate potential customers about your special offers and discounts.

Additional Uses For Stands

Outdoor stands are used everywhere and on every occasion. From museum openings to school sports events, the stands help guide visitors and guardians in the right direction.

While you can use long vertical tension fabric banners at museum openings, schools generally use pole banners, and feather banners during relevant events. At University functions, they typically sport cafe barrier stands.

Banner Stand Types

L-Shaped

Banner displays requiring an L-shaped stand need a stabilizer or support poles at the back. These stands have a combination of support poles and a tension rod that work together to pull the banner’s graphic taut.

These rods are either made of carbon fiber or telescoping aluminum tubes. Carbon fiber rods are generally divided into small pieces that fit in a single package. On the other hand, aluminum tubes come in variable non-segmented heights.

One of the popular designs requires the rod to slip into the support pole as the other end attaches to the banner’s upper profile. This strengthens the tension for the graphic and establishes horizontal stability.

Such arrangement in L banner stands makes it lightweight and can be called a portable outdoor display. It has simple and effective set-up steps that enable professionals to install vertical banners easily.

Retractable

Also known as the roll-up banner stand, it’s one of the popular stand choices which multiple industries rely on. The stand constitutes a special base that uses a spring mechanism to retract the graphic banner.

If you’ve seen the projector screen, the roll-up banner works the same way. It’s attached to the top profile of the stand and keeps the vinyl sign straight, preventing it from getting pulled away from the base during retraction.

All in all, a retractable banner is an example of an efficient portable outdoor display. That’s because it takes little space to assemble the stand. You can even easily fit it in a padded bag.

Table Top

Our customers often opt for table top banner stands during trade shows or exhibitions. Table top displays serve the purpose of delivering quick messages and attracting the audience in a closed space. When designed right, these short retractable banners can promote your brand for higher visibility.

The banners stand tall on the top of the table. You can easily set up the display signage by simply pulling the banner from the top profile. They are a great choice to deliver your marketing message or important brand product ad.

Telescopic

Have you noticed those big banners photographers use to shoot brand products or against which celebrities pose for photos? Even in a trade show, corporations use such background banners with their logo for a grand opening or a product launch event.

The frame that holds these banner types is called a Telescopic banner stand. Many of our customers know it as the step and repeat stand and jumbo stand. They are typically designed to hold banners with dimensions ranging from 52″ to 95″ wide and from 36″ to 96″tall.

For convenience, the stand carries an aluminum body. This makes it easy to carry and set up whenever needed. They mostly consist of two 18″ long steel base plates and can hold large-scale, lightweight banners in indoor events.

Tension Fabric

For a show-stopping advertisement, use tension fabric banner stands to create a lasting impression on your audience. You can either get a standard fabric material or LED lightbox banners to promote your brand in grand events and trade expos.

These special category outdoor stands are popular because of their durability, wrinkle resistance, and stretch-free fabric. Note that the body of the stand is made of aluminum and thus the convenience of transportation.

Another variant style of this category sports fabric pillowcase graphic, which shrouds the stand and conforms to its shape. That way, the banner brings a new edge to promoting strategies with its curves and stylish shapes.

Banner marketing specialists use these stands in shopping malls, airports, theatres, retail shops and at trade shows. Professionals prefer them over other signage stands because of their durability.

X Shaped

If you’re looking for an economical way to display your latest products, X banner stands are the best fit. X stands are lightweight marketing solutions that contain a tripod-like X frame with extendable legs.

Also, they support vibrant graphic-laden vinyl banners that attract the audience’s eyes and even induce user engagement if executed accurately.

Moreover, these banners come with grommets and hems. It allows customers to hang them on the tripod stand. Such types of displays leave a great impact on your guests when you install them at lobbies, store entrances, business lounges, registration tables and at the reception.

Marketers often use them for trade shows and indoor corporate events. Its slight frame allows the organizers to put up and take down banners quickly. Also, its strength and low weight are responsible for easy transportation and installation.

Feather Flags

When your preference lies in creating a visual impact, feather outdoor stands should be your choice. These banner frames are solitary flag-bearing stands that carry customized logos and graphics fluently.

People use these banner types for indoor and outdoor events and individual and group activities as well. Some of these banner displays also have double-sided graphics.

Want to attract a large audience at the same time? Feather banner flag stands are your go-to promotional weapon. They not only create brand awareness but increase brand visibility among crowds. The promoting medium’s quality print technology, vibrant graphics, and engaging texts can elevate its promotional value.

Furthermore, these banner frames are lightweight and portable, enabling the organizer to move and install them at any convenient location. These banners come with washable and durable fabric, thus rendering longer shelf life.

Frequently Asked Questions

What is a banner stand called?

These stands are also called banner frames. There are two types of banners-retractable and non-retractable. However, a few banners are also known by their mechanism terms.

For example, retractable banners are also called roll-up banners. Again some are known by their area of use, such as telescopic stands are also called step and repeat stands.

What is a roll-up banner stand?

Roll-up stands are popularly known as retractable banner stands. They feature eye-catching graphic banners that you can retract from the upper profile of the stand while on display.

To wrap up an exhibition, you can roll the vinyl display up to the upper case. Because of their lightweight and easy-to-use nature, customers often use them at fairs, business presentations, trade expos and conferences.

What are the types of banner stands?

There are various types of stands available, such as pull-up stands, X and L stands, feather, tension fabric, telescope, wave light towers, retractable stands and more.

What size are the banner stands?

Most popular stand sizes range between 8ft  – 10 ft. You must have noticed this size at broadcasting events or business congregations. However, they vary in the purpose they intend to serve.

Can you reuse banner stands?

Yes, you can reuse stands several times. You can take apart the frame and use it in the future to display new graphic ads to market your product and services.

Final Thoughts

A banner stand holds signage in place and ensures that it serves the purpose of the client’s advertising material. Therefore, before you purchase the banner display frame, you should have a definite idea as to how you want to use it and where.

If you are ever confused, speak to our experts. We can suggest you the best banner or stands type that fulfills your advertising investment’s purpose without compromising quality.